CONTENT PORTFOLIO

Personal (@mxlissajoy), Social Media Manager (@wavelengthslc), Pet Account (@miniaussiefudge)


Accounts I’ve managed in the past:

@membersonlyusa - US Fashion Brand (yes, from the 80s!)
@noiduegelato - NYC Based Gelateria

@mxlissajoy i apologize to everyone on my dorm floor who heard this #fyp #foryou #FallAesthetic ♬ original sound - melissa

1.4 MIL VIEWS - BLACK OWL GUITAR ELECTRIC KAZOO PRODUCT SHOWCASE

This video came from a family member asking me to post one of their friend’s products, resulting in over 1 million views. Rather than simply showcasing how the product worked, I made sure to incorporate a relevant trend (at the time, the Home Alone theme was trending on TikTok).

@wavelengthsatlc we have planned interviews with a bynch of artists!! Drop questions we should ask AHHHHHH #govball #nyc #lizzo ♬ Makeba (Ian Asher Remix) - Jain & Ian Asher

234.1K VIEWS - WAVELENGTHS X GOVBALL NYC COLLAB

As Social Media Manager and PR Coordinator for my college’s radio station, I facilitated a collaboration with one of the biggest music festivals in NYC. My approach to social content leading up to the festival was to emphasize the absurdity of college students interviewing mainstream artists in order to grab the attention of other 18-24yo consumers. This drove interest in the station, as well as the rest of our content.

@audra.johnson literally the next rising star @melissa ♬ pick a fight - Melissa Joy

67K VIEWS - Music Video BTS via AUDRA JOHNSON

I had the opportunity to have a promotional video made by influencer Audra Johnson for an upcoming release in return for PAing several of her photoshoots. Her audience of over 3million followers gave me a pretty significant boost in exposure!

@wavelengthsatlc we were walking for 2 hours #govball ♬ original sound - emily june

58K VIEWS - WAVELENGTHS X GOVBALL

I figured authenticity was the best policy when attracting a younger audience. Engagement was high due to relevant location tagging, keywords, and trending sound research via TrendTok